Kopparberg Exotic is the latest in the series of animated TVCs by Animaboutique for the range of these fruit-flavoured cider. Creative director Eliza Japinen and I worked together on the bird design and the poster. I was also asked to think of how the bird’s physical characteristics would translate into motion, which reflects its personality. As a team we decided to draw inspiration from Bollywood dancing. Check out also the ‘funny’ origin story of this spot, on Anima Boutique’s vimeo page.