Mastercard

Role : Designer, Illustrator // Studio: Therapy Films (Director: Christian Bevilacqua)

The new Mastercard commercial. The brief was to reassure customers that life can still be good in this economic downturn.
So we made everything for this spot ‘home-made’, ‘warm’, and ‘tactile..featuring a miniature world, that’s both surreal and playful.

end_shot_lil_final
The pitch frame


hot_air_balloon_on_site
rushmore_lil
finger_puppets_theatre
Environment designs for the ‘Crazy Golf Course’ (top 2), and the theatre (above)

props_design
Designs for various props, such as signage and Jack-In-The-Box label

poster_fillers
Poster designs — to serve as graphical fillers in the cityscape